Senator Hotels & Resorts, which is a Spanish company leading in the Andalusian tourism sector with over 25 years of experience, continues to focus on innovation and growth. Having initiated internationalisation process, the hotel chain aims at opening new markets.
Moreover, the recent incorporation of Marc Pelfort as Vice President of Sales for America and the building of Senator Riviera Cancun, which is a luxury resort in the Mexican Caribbean, show the strong expansion strategy that is being carried out.
Senator Riviera Cancún
Having more than 1,000 rooms and occupying an area of 8,60 hectares, this resort is planned to be opened by 2020.
However, the company has decided to advance business in Latin America with the acquisition of 3 hotels in the Dominican Republic, whose operation started last 1 December.
Hotels in the Dominican Republic
The hotel complex, which is the largest one in Puerto Plata (1,590 rooms), will definitely promote Senator Hotels & Resorts consolidation in the American continent. These newly acquired hotels are intended to undergo a renovation and remodelling process over 2018 in order to be positioned within Senator Hotels & Resorts portfolio.
With this transaction, which has meant an overall investment of about 100 million dollars, the company closes its fiscal year with excellent figures and great expectations for the coming years.
The year 2017 has been very positive and has been marked by the incorporation of new hotels. By renovating and remodelling some of the establishments, Senator Hotels & Resorts expects to diversify its portfolio. That way, its role as one of the leading hotel chains in the Spanish tourism sector will be strengthen.